How is your content performing?
Measuring your content performance based on intent
In the third webinar of our three-part content, SEO and analytics series, we talk all about understanding and measuring the performance of your content.
What will this involve? To understand the impact of your content, it's easy to look for apparent success measures like low bounce rates, healthy page views and sitewide conversion rates. But what looks like success for one page doesn't always mean success for another. Here, we take a look at how you can tailor your success metrics based on the intent of your content using Google Analytics 4 (GA4).
Why is this important for you? Content takes time, effort and money to produce. Well-considered metrics can help you to understand your content better, so you can make the right decisions about where and how to spend your content resources.
By the end of this session, you will know:
- why you should split your content by user intent
- how to categorise your content by user intent
- how to create segments and reports in GA4 to monitor the impact of your content based on user intent
Watch the first and second webinars of our content, SEO and analytics series, where we talk about Google’s page title update and the benefits of running a content audit on your website.
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