An introduction to content audits

In the second webinar of our three-part content, SEO and analytics series, our content strategist Zosia talks all about the benefits of running a content audit on your website.

Why is this important for you? Running a content audit will allow you to assess how the content on your current website is performing against things like accessibility, readability and discoverability - all key considerations when it comes to the overall performance of your website and the quality of the user experience you are offering.

Zosia explains why successful digital experiences are really about great content experiences - and how running a content audit will get you there.

By the end of Zosia's session, you will know:

• what a content audit is
• why a content audit is beneficial
• how to get started running your own

p.s. if you'd like to read more about our content thinking, Zosia's written a few helpful blogs:

• 5 steps to help you tell a better brand story
• The content lifecycle: caring for your content
• 5 tips to improve your web writing
• Putting your brand voice into action
• Content accessibility: 5 common mistakes and a checklist for avoiding them

Watch the other two webinars of our content, SEO and analytics series, where we talk about Google’s page title update and how to measure the performance of your content.

Want to see more? Just visit the Substrakt studio to find articles, case studies and videos relating to our consultancy services.