Webinar: Key trends in cultural website performance
2025 Benchmark Report
We are excited to present an exclusive webinar where we’ll share key takeaways from our 2025 Benchmark Report. We’ve analysed the websites of 87 cultural organisations across the UK, Europe and North America to uncover trends in user behaviour, website performance and commercial success.
In this session, we’ll break down the findings from over 140 million user sessions and 3.9 million ticketing transactions. Whether you’re a theatre, museum, gallery or other cultural organisations, you’ll walk away with actionable insights to help you improve your website and better engage your audience.
Some of the things we’ll cover
Mobile is key
Mobile traffic makes up almost 70% of visits to cultural websites, but conversions are still lower. We’ll talk about how to improve the mobile experience and boost results.
SEO tips
Organic search is still the top traffic driver. We’ll share some simple ways to improve your SEO and keep your site visible.
Event pages matter
More people are landing on event pages than ever before. We’ll discuss how to make sure these pages convert visitors into ticket buyers.
Growing memberships
Online membership sales have grown significantly. We’ll show you how to make the most of this opportunity.
Why should you attend?
- Get straightforward, practical advice based on data.
- Learn how to optimise your website and reach more people.
- Get inspired by trends and best practices from across the cultural sector.
We’ll also leave plenty of time for Q&A at the end.
Our webinar will be taking place on Thursday 15th May (4-5pm BST / 11am-12pm EST) so if you’d like to join us please just register below and we’ll see you there!
