Webinar: Key trends in cultural website performance
Benchmark Report 2025

Hosted by: Katie Moffat (Director of Sector Strategy & Theo Jorcke, Technical Web Analyst)
Date of webinar: 15th May 2025
In this webinar we shared the key takeaways from our 2025 Benchmark Report. We’ve analysed the websites of 87 cultural organisations across the UK, Europe and North America to uncover trends in user behaviour, website performance and commercial success.
We break down the findings from over 140 million user sessions and 3.9 million ticketing transactions. Whether you’re a theatre, museum, gallery or other cultural organisations, you’ll walk away with actionable insights to help you improve your website and better engage your audience.
You will learn:
- Straightforward, practical advice based on data.
- How to optimise your website and reach more people.
- About trends and best practices from across the cultural sector.
Download the Benchmark Report
You can read more about everything covered in the webinar in the full report
2025 Benchmark Report