UX, user research and insights

Undertaking user research is ideal for addressing knowledge gaps at the start of a project or shaping its direction, we employ a variety of proven methodologies such as:
surveys,

• Surveys

• Focus groups

• Card sorting & Tree testing

• Customer journey mapping

• Persona development

These approaches, and more, will help uncover your users’ key motivations and behaviors, ensuring your project is informed by real user needs and preferences.

Conducted at any stage of a project, from prototypes to pre-launch or live platforms, our observed testing identifies pain points and areas for improvement. We work with a diverse range of users, including those with access needs, to ensure your digital experiences are inclusive and effective for everyone.

Translate your ideas into wireframes, prototypes or polished screen designs – enabling you to sense check an idea or use in a funding application or otherwise. Our designers will leverage their deep understanding of behavioural science and design principles to ensure your website or digital platform delivers an engaging and inutitive user experience.