UX, user research and insights

When is it useful?

• You’re at the start of a digital project and want to ground your decisions in real user needs
• You have knowledge gaps around who your users are or how they interact with your website
• You’re unsure how to prioritise content, functionality or features
• You want to challenge internal assumptions with evidence from real users
• You need to make a case for user-led improvements to stakeholders

What do we do?

We design and deliver a bespoke research plan based on your goals, audiences and existing knowledge of your users. We use a variety of trusted qualitative and quantitative methods to gather and interpret insights – ensuring your digital decisions are informed by real evidence.

Typical methods include:

• Surveys
• Focus groups
• Card sorting and tree testing (to inform navigation and IA)
• Customer journey mapping
• Persona development
• Stakeholder interviews or internal workshops (if relevant)

We analyse the findings and deliver clear, actionable insights to guide your next steps.

What do you get?

• A custom research plan tailored to your project or challenge
• Delivery of selected research methods and participant management (where needed)
• A clear findings and insights report
• Practical recommendations rooted in real user behaviours and needs
• Supporting materials like personas, journey maps, or navigation models (depending on scope)

Who have we done this for?

When is it useful?

• You have an idea or concept and need to visualise it through wireframes or prototypes
• You’re applying for funding or internal approval and need design outputs to support your case
• You’re redesigning a website or digital platform and want to improve user experience
• You need to test and iterate on a design before committing to build
• You want expert guidance on structuring interfaces and journeys based on user behaviour

What do we do?

We take your goals, user needs and content priorities and translate them into design solutions. Our designers bring deep experience in user-centred design and accessibility to create thoughtful, functional and elegant experiences.

Our UX design process typically includes:

• Reviewing user needs, goals and research (if available)
• Mapping user journeys and information flows
• Creating wireframes or prototypes to explore structure and interaction
• Developing polis screen designs where required
• Iterating based on feedback and usability principles

What do you get?

• Wireframes, prototypes or screen designs – tailored to your needs and stage of the project
• User-centred design solutions ready to be tested or developed
• Designs that align with accessibility and usability best practices
• Visual materials to support funding applications, internal decision-making or developer briefs

Who have we done this for?

When is it useful?

• You’re planning a website redesign and want to understand current user behaviour
• Users are dropping off at key points and you don’t know why
• You want to improve conversion, engagement or task completion on your website
• Internal teams need a clearer picture of what users are trying to do, and how the site helps or hinders them
• You want to prioritise UX improvements based on real evidence, not assumptions

What do we do?

We combine analytics review, hands-on workshops and UX expertise to build a clear picture of how users move through your website, and where they get stuck. Then we provide practical, tailored recommendations to help you improve those journeys.

Our process typically includes:

• Analysing analytics data to identify key user paths and drop-off points
• Running a collaborative workshop to map user journeys from different perspectives
• Identifying pain points, blockers and missed opportunities
• Recommending UX improvements to streamline and support key tasks
• Following up to review changes and provide additional guidance if needed

What do you get?

• A user journey mapping workshop with your team
• A written report with clear, tailored UX recommendations
• A playback session to walk through findings and next steps
• Practical advice to help you prioritise improvements and increase user satisfaction
• Ongoing support, if needed, to help embed and measure changes

Who have we done this for?