Ticketing integration

Our e-commerce and ticketing work delivers efficient and effective solutions for our clients and their users.

We’ve been working with a variety of ticketing systems for over 15 years. And lots of our team have in-house experience at ticketing partners or cultural organisations working in ticketing, digital and technical roles, so we come with lots of expertise too.

Tessitura

A large number of our clients use Tessitura. From building powerful custom functionality with the REST API through to optimising TNEW, we have loads of experience working with all aspects of the system.

Integrating with Tessitura and TNEW

We have a deep understanding of Tessitura’s functionality and technical architecture and a close, collaborative working relationship with the team at Tessitura.

We actively sponsor, attend, and present at Tessitura Europe and Tessitura Learning and Community Conferences, ensuring our expertise aligns with your needs.

We specialize in optimizing Tessitura’s purchase path, TN Express Web (TNEW). We leverage its core features, extend functionality where needed, and ensure it looks great and performs seamlessly.

Our team is skilled in working with Tessitura’s REST API, enhancing user journeys with features like upselling, membership benefit redemption, and e-ticket delivery for digital wallets.

We understand Tessitura serves all areas of your organization—ticketing, admissions, development, and more. We collaborate across teams to maximize your Tessitura setup and elevate your digital experiences.

Spektrix

We work with many Spektrix-using organisations to help them make the most of the Web Components and iframes, and to explore how their web experiences can be improved by integrating with v3 of the API.

Integrating with Spektrix

We work closely with the product team at Spektrix to ensure that our work aligns with and complements the Spektrix product & service roadmap.

We are active members of the Spektrix community and regularly work with the team to improve our websites.

We’ve been working with the Spektrix iframes, and more recently the web components, for over a decade. We know exactly what’s possible and love to explore new ideas that best suit an organistion’s specific needs.

We also have extensive experience working with v3 of the Spektrix API, both to deliver functionality that complements the web components and iframes, and also to power completely custom solutions.

Eventim, Elevent, SRO & AV

Over 90% of our projects involve a ticketing system integration. We’ve worked with a wide range of systems over the years, including Eventim, Elevant, SRO, Audience View and others.

Other integrations

The Substrakt team has lots of experience building websites that integrate with a range of different systems, and many of the team have also worked in-house at cultural organisations in ticketing and technology-focused roles.

Some of the projects we’ve worked on that don’t use Tessitura or Spektrix:

Skipton Town Hall (Ticketsource)

LW Theatres (Line Up)

Leeds Heritage Theatres (Audience View)

VIFF Centre (Elevent)

Soraya (Audience View)

Our process

By focusing on the cultural sector, we understand the business needs and user experience challenges of these systems. Our user-centred approach to ecommerce and ticketing creates efficient, effective solutions that drive real benefits for both clients and their customers.

Audit of your existing experiences to identify the weaknesses and opportunities

Interview and shadow in-house users of your ticketing system to understand the thinking and processes that drive its use

User research to map your users’ needs, expectations, motivations and frustrations

Hypothesise, prototype and test low-fidelity solutions to the challenges and opportunities that this work identifies

Two mobile device screens sat side by side. The screen on the left show's Viadukt's Select Your Own Seat feature on The Bridge's website. The screen on the right shows Viadukt's basket interface - displaying ticket selections and food and drink upsells - on The Bridge's website.

Reimagining the way you sell tickets online. An accessible checkout flow that gives users an easy and intuitive way to buy tickets.

Discover viadukt

Related thinking

Meet Viadukt

Meet Viadukt

Our flexible, accessible and user-friendly purchase pathway product that gives cultural organisations a quick and easy way to sell tickets online.

Making content fully accessible

Making content fully accessible

Making work available online gives access to people who may not be able (or want) to, for whatever reason, travel to experience your work in-person.

Should buying a ticket really be this hard?

Should buying a ticket really be this hard?

The key principles of a successful checkout flow are accessibility and user-centred thinking.

See what else we do

We offer a range of digital services that can make your work even better

Services