Google Ads Support
Optimising your Google Ads is key to boosting your online presence, attracting the right audience and driving conversions.
Google Ads/Grant set-up
What is it?
A hands-on setup service to get your Google Ads account up and running – whether you’re using a paid account or a Google Ad Grant. We take care of the technical setup and strategic groundwork so you can start reaching your audiences effectively through paid search.
When is it useful?
- You want to start running Google Ads but aren’t sure how to get started
- You’ve received a Google Ad Grant but need help setting it up correctly
- You want expert support to build your first campaigns and avoid common pitfalls
- You need help turning your objectives into a structured, targeted ad strategy
- You want to get tracking and reporting set up properly from day one
What do we do?
We manage the full Google Ads or Grant setup for you. We’ll define your goals, structure your campaigns, write search ads and ensure everything is trackable and compliant.
Our setup process includes:
- Defining your advertising goals
- Selecting the most appropriate campaign type(s)
- Conducting keyword research
- Writing ad copy and setting up ad assets
- Configuring targeting and audience settings
- Providing budget and bidding strategy recommendations
- Setting up conversion tracking (via GA4 and/or Google Tag Manager)
We wrap this up with a live, half-day training session so your team understands how everything works.
What do you get?
- A fully set-up Google Ads or Google Ad Grant account
- Campaigns aligned with your goals and audience
- Conversion tracking setup to measure success
- Keyword research and tailored recommendations
- A half-day training session (recorded) for your team
- Option to manage the account in-house or move into an ongoing support retainer
Who have we done this for?
Google Ads/Grant strategy
What is it?
A strategic review and planning service designed to help you get the most out of your existing Google Ads account – whether it’s paid or supported by a Google Ad Grant. We evaluate your current setup, refine your targeting and messaging and define a clear strategy to improve performance over time.
When is it useful?
- You have Google Ads running but lack a clear, measurable strategy
- You’re not confident your campaigns are targeting the right audiences or delivering value
- You’ve set up a Google Ad Grant account but aren’t seeing strong results
- You want to optimise your ads for better reach, engagement or conversions
- You need to connect your ad activity more closely to your organisational goals
What do we do?
We carry out a focused review of your current Google Ads account, then deliver a clear, practical strategy to help you optimise your campaigns. Our approach ensures your activity is measurable, goal-driven and aligned with your audience’s needs.
Our process includes:
- Reviewing your existing ad creative, campaign structure and goals
- Conducting updated keyword research
- Reviewing your bidding strategy and suggesting adjustments
- Auditing your conversion tracking setup (and recommending improvements, if needed)
- Providing ad copy, asset and targeting suggestions
- Delivering a tailored strategy that you can action internally or with our ongoing support
What do you get?
- A strategic review of your Google Ads or Ad Grant activity
- Keyword and targeting recommendations
- Optimisation suggestions for bidding, creative and audience segmentation
- A clearly defined strategy document to guide ongoing performance improvements
- Optional follow-up support or account management (see Google Ads Account Management)
Who have we done this for?
Google Ads account management
What is it?
A fully managed service that takes the time and complexity out of running your Google Ads or Google Ad Grant account. We handle everything from setup to ongoing optimisation, so your campaigns stay aligned with your goals, evolve with your audience and deliver results over time.
When is it useful?
- You don’t have the internal capacity or expertise to manage your Google Ads account
- You’re running ads but not seeing consistent improvement or ROI
- You want to make the most of your Google Ad Grant but need help navigating the rules
- You’d benefit from regular performance insight and ongoing optimisation
- You want peace of mind that your ads are being managed strategically and proactively
What do we do?
We take full ownership of your Google Ads or Grant account, starting with a full setup or review (if not already in place). Then we provide continuous performance monitoring, regular reporting and campaign optimisation based on real-time data and insights.
Our service includes:
- Everything in the Google Ads / Grant Set-Up package
- Regular bi-weekly or monthly performance meetings
- Continuous performance tracking and data analysis
- Ongoing keyword, copy and bid strategy refinement
- Adjustments to audience targeting and ad creative based on results
- Recommendations for improving conversions and maximising ad spend
What do you get?
- A fully managed Google Ads or Ad Grant account
- Consistent, hands-on optimisation of your campaigns
- Regular check-ins to review performance, learnings and opportunities
- Data-driven decisions that evolve with your goals and audience behaviour
- The option to scale activity or adjust focus based on real results
Who have we done this for?
Making the most of your Google Ads – especially the Google Ads Grant – can be tricky. If your organisation needs support with strategy, setup or optimisation, just get in touch and we’ll explore how to maximise your impact.
