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Google Ads Support

Optimising your Google Ads is key to boosting your online presence, attracting the right audience and driving conversions.

Google Ads/Grant set-up

  • We want to run Google Ads but where do we start?
  • We have a Google grant but how do we set it up correctly?

Sound like you? No worries, we can do the heavy lifting for you here. Whether you have a Google ad grant or not, we’ll get you set up and running so you’re making the most of your campaigns.

The process:

  • Define objectives
  • Choose the right campaign type
  • Create search ads and adding assets 
  • Keyword research
  • Budget and bidding recommendations
  • Selecting targets/audiences 
  • Setting up conversion tracking

We’ll then deliver a half day training session.

After this, you can either continue to manage this yourself, or we can take it on for you with an ongoing retainer (see Google Ads account management).
Time: 2-3 days + 0.5 days for training

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Google Ads/Grant strategy

If you have a Google Ad account set up we can help ensure you get the maximum benefit, including using any Google Ad Grant you may have. We can help you with the following scenarios:

  • We’re running Google Ads but don’t have an ongoing strategy
  • We’re not optimising the performance of our Google Ads
  • We’re not sure if we’re using our Google Ads Grant to its’ maximum effectiveness

If this sounds familiar then having a strategy for your Google Ads will make a world of difference to their impact.

Having goals that you can measure and optimise against will ensure you’re targeting the right people and the right time. 

Here’s how we’ll deliver your strategy:

  • Review your ad creative and goals
  • Keyword Research
  • Bidding strategy review
  • Conversion tracking optimisation (if required)
  • Ad Copy and targeting suggestions

You’ll come away with a clearly defined strategy for optimising the performance of your Google Ads on an ongoing basis.
Time: 2-3 days

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Google Ads account management

We know the ongoing management of your Google Ads account can be time consuming. We can take this on for you.

This service includes everything in the Google Ads set up. In addition to this, our ongoing account management will deliver:

  • a bi-weekly/monthly meeting with you for performance/improvement updates
  • continuous monitoring of performance
  • ongoing optimisation

Time: 2-3 days set up + 1-2 days a month for review/optimisation

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Making the most of your Google Ads – especially the Google Ads Grant – can be tricky. If your organisation needs support with strategy, setup or optimisation, just get in touch and we’ll explore how to maximise your impact.

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Let's get your Google Ads working harder

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