Digital Strategy

We’ll help you to optimise the effectiveness of your digital activity in line with wider organisational goals.

Digital strategy

An effective digital strategy will support you to:

Maximise the effectiveness of your website
Develop a more consistent approach to prioritising your digital activity
Understand where to best focus your efforts to grow, reach, engage or convert audiences online

The outcome

You’ll come away with a clearly articulated strategy that identifies the challenge, is tied to organisational objectives and outlines an approach, including:

a clearly articulated strategy so that everyone across the organisation understands your digital priorities
a clear plan for where to focus time and resource including a prioritisation framework
a KPI framework to measure the effectiveness of digital activity

Deliverables:

Situational Analysis
Digital channel plan with KPIs
Audience matrix
Content story types
Funnel map
Prioritisation framework
Report with detail

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Digital skills development

Typical questions we help organisations to answer include:

What level of digital capability and confidence do we have across the organisation?
Where are our digital skills gaps?
How can we benchmark our digital skills so that we can monitor and improve over time?
How do we best futureproof our skills?

Our digital skills assessment and reporting will solve these challenges.

We’ll design and analyse a survey before sharing the results in a thorough report. The survey will be designed specifically for you while based on sector best practice.

The report will provide:

A clear overview of the digital capabilities and confidence levels across your organisation, from digital marketing, to accessibility, security and newer areas such as AI
Highlight areas identified for skills development (by department and/or topic area)
Provide advice about how to effectively embed digital skills across the organisation including the best structure and roles

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