Is your digital content relevant, engaging and accessible? We’ll equip you with the resources to make sure you’re speaking to your audiences in the right way.
Content audit
What is it?
A structured review and analysis of your website’s content, measured against a clear framework tailored to your goals. Whether it’s a full audit, a sample of representative pages or a focus on specific areas like accessibility or tone of voice, the content audit helps you understand how your content is performing and where it can be improved.
When is it useful?
When:
You’re struggling to prioritise content improvements across your site
You’re preparing for a website redesign or rebuild and need to understand what content to keep, improve or retire
Your content feels inconsistent or outdated, but you’re not sure where the biggest problems are
You want to assess content performance, accessibility or adherence to best practice
What do we do?
We work with you to define the scope of the audit, then assess your content using industry best practices and your specific priorities. We look at performance, quality, consistency, accessibility, gaps and duplication. Our approach is flexible – we can zoom out to see the big picture or dive into problem areas.
We typically:
Identify weaknesses or issues in your existing content
Pinpoint gaps and missed opportunities
Evaluate adherence to best practice (including accessibility, readability, tone)
Map out the scale and complexity of your content
Prioritise what to improve, archive or keep
What do you get?
A detailed audit report outlining:
Key findings and insights
Actionable recommendations
Prioritised next steps for improving your content
A clearer understanding of the current content landscape and how to approach future content work
This can help guide content decisions for an upcoming website project or simply improve ongoing content management.
Your brand voice is how your organisation sounds – it’s a core part of your identity. A clear, consistent voice helps audiences understand who you are, what you stand for and why they should engage with you. This service helps define and document your voice so that it works consistently across all your digital channels.
When is it useful?
When:
Your digital content sounds inconsistent across platforms, teams or channels
Your organisation has rebranded visually, but the tone of voice doesn’t reflect the new identity
You need to stand out with a clearer, more authentic voice that resonates with your audiences
Content creators in your organisation need guidance and confidence to write with consistency
What do we do?
Through collaborative workshops and expert guidance, we help you find, refine and document a brand voice that’s authentic, distinctive and fit for your digital presence.
Our process includes:
Auditing your current voice and tone across platforms
Exploring the difference between voice and tone, and how each should flex in different digital contexts (e.g. social media, newsletters, website)
Identifying inconsistencies or disconnects in how you currently communicate
Defining your unique brand voice, aligned with your organisation’s personality, values and goals
Supporting you in applying this voice across a range of real-world scenarios
This is especially valuable if you’re evolving your brand or looking to identify your points of difference.
What do you get?
Interactive workshops tailored to your team
A clear, practical brand voice guide (including principles, examples and tone guidelines)
Support for applying the voice across key digital channels and touchpoints
A more unified, confident way of communicating online
A focused review of how your website content is organised, structured and labelled – designed to make it easier for users to find what they need. Information architecture (IA) is the foundation of a user-friendly digital experience, and this service helps ensure your website is intuitive, scalable and aligned with user expectations.
When is it useful?
When:
Your website has grown over time and the structure now feels cluttered or confusing
Users frequently report difficulty finding key information You’re launching new content and aren’t sure where it fits within the current site
Your website navigation reflects internal structures rather than user needs
What do we do?
navigation challenges. Using analytics, user behaviour insights and best-practice principles, we evaluate how your website is currently performing and recommend improvements.
Our process typically includes:
Reviewing your existing sitemap, navigation and content hierarchy
Identifying problem areas where users get lost or frustrated
Analysing how your content is grouped and labelled
Mapping user needs against content structure
Recommending a revised IA that improves clarity, usability and findability
This service is especially useful when your website has grown organically over time, or when you’re adding new content that doesn’t clearly “fit” into the existing structure.
What do you get?
An audit of your current information architecture
A clear summary of key structural and navigation issues
A proposed new sitemap and IA model based on data, user needs and organisational goals
Practical guidance for implementing the new structure
A high-level, organisation-wide plan for how you create, manage and govern content across your digital platforms. It connects your content efforts to both user needs and strategic goals, helping you move from reactive publishing to purposeful content planning and delivery.
This service offers a holistic, structured approach to your content ecosystem – so you can create with clarity.
When is it useful?
When:
Content is being created in silos, without a clear connection to your organisational goals
You’re undergoing digital change and want a more intentional approach to content
Content is often treated as an afterthought, rather than a strategic asset
You’ve adopted a new organisational strategy and need your content to support and reflect it
What do we do?
We partner with you to explore the full context of your current content landscape: how it’s created, by whom, why and how it performs. Then, we help shape a content vision that’s aligned with your organisational strategy and user expectations.
This includes:
Auditing the current content environment, workflows and team roles
Identifying strategic misalignments and operational gaps
Defining goals and success metrics for content
Mapping out the people, processes and governance needed to deliver great content sustainably
Running workshops to surface challenges, align stakeholders and build buy-in
Whether you’re undergoing a digital transformation, responding to a new organisational strategy or trying to break out of content silos – this service will help to set the direction.
What do you get?
Facilitated workshops with key teams and stakeholders
A strategic content framework tailored to your organisation
A practical, prioritised roadmap to improve content creation, delivery and governance
Guidance on embedding content as a strategic, cross-organisational function
Looking for some support with your digital content? Whether you’re looking to refine your strategy, optimise existing content or start from scratch, we’re here to help. Just get in touch and we’ll start the conversation.
