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Our services

Content

Is your digital content relevant, engaging and accessible? We’ll equip you with the resources to make sure you’re speaking to your audiences in the right way.

Content audit

What is it?

A structured review and analysis of your website’s content, measured against a clear framework tailored to your goals. Whether it’s a full audit, a sample of representative pages or a focus on specific areas like accessibility or tone of voice, the content audit helps you understand how your content is performing and where it can be improved.

When is it useful?

When:

  • You’re struggling to prioritise content improvements across your site
  • You’re preparing for a website redesign or rebuild and need to understand what content to keep, improve or retire
  • Your content feels inconsistent or outdated, but you’re not sure where the biggest problems are
  • You want to assess content performance, accessibility or adherence to best practice

What do we do?

We work with you to define the scope of the audit, then assess your content using industry best practices and your specific priorities. We look at performance, quality, consistency, accessibility, gaps and duplication. Our approach is flexible – we can zoom out to see the big picture or dive into problem areas.

We typically:

  • Identify weaknesses or issues in your existing content
  • Pinpoint gaps and missed opportunities
  • Evaluate adherence to best practice (including accessibility, readability, tone)
  • Map out the scale and complexity of your content
  • Prioritise what to improve, archive or keep

What do you get?

A detailed audit report outlining:

  • Key findings and insights
  • Actionable recommendations
  • Prioritised next steps for improving your content
  • A clearer understanding of the current content landscape and how to approach future content work

This can help guide content decisions for an upcoming website project or simply improve ongoing content management.

Who have we done this for?

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Brand voice development

What is it?

Your brand voice is how your organisation sounds – it’s a core part of your identity. A clear, consistent voice helps audiences understand who you are, what you stand for and why they should engage with you. This service helps define and document your voice so that it works consistently across all your digital channels.

When is it useful?

When:

  • Your digital content sounds inconsistent across platforms, teams or channels
  • Your organisation has rebranded visually, but the tone of voice doesn’t reflect the new identity
  • You need to stand out with a clearer, more authentic voice that resonates with your audiences
  • Content creators in your organisation need guidance and confidence to write with consistency

What do we do?

Through collaborative workshops and expert guidance, we help you find, refine and document a brand voice that’s authentic, distinctive and fit for your digital presence.

Our process includes:

  • Auditing your current voice and tone across platforms
  • Exploring the difference between voice and tone, and how each should flex in different digital contexts (e.g. social media, newsletters, website)
  • Identifying inconsistencies or disconnects in how you currently communicate
  • Defining your unique brand voice, aligned with your organisation’s personality, values and goals
  • Supporting you in applying this voice across a range of real-world scenarios

This is especially valuable if you’re evolving your brand or looking to identify your points of difference.

What do you get?

  • Interactive workshops tailored to your team
  • A clear, practical brand voice guide (including principles, examples and tone guidelines)
  • Support for applying the voice across key digital channels and touchpoints
  • A more unified, confident way of communicating online

Who have we done this for?

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Information architecture review

What is it?

A focused review of how your website content is organised, structured and labelled – designed to make it easier for users to find what they need. Information architecture (IA) is the foundation of a user-friendly digital experience, and this service helps ensure your website is intuitive, scalable and aligned with user expectations.

When is it useful?

When:

  • Your website has grown over time and the structure now feels cluttered or confusing
  • Users frequently report difficulty finding key information
    You’re launching new content and aren’t sure where it fits within the current site
  • Your website navigation reflects internal structures rather than user needs

What do we do?

navigation challenges. Using analytics, user behaviour insights and best-practice principles, we evaluate how your website is currently performing and recommend improvements.

Our process typically includes:

  • Reviewing your existing sitemap, navigation and content hierarchy
  • Identifying problem areas where users get lost or frustrated
  • Analysing how your content is grouped and labelled
  • Mapping user needs against content structure
  • Recommending a revised IA that improves clarity, usability and findability

This service is especially useful when your website has grown organically over time, or when you’re adding new content that doesn’t clearly “fit” into the existing structure.

What do you get?

  • An audit of your current information architecture
  • A clear summary of key structural and navigation issues
  • A proposed new sitemap and IA model based on data, user needs and organisational goals
  • Practical guidance for implementing the new structure

Who have we done this for?

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Content strategy

What is it?

A high-level, organisation-wide plan for how you create, manage and govern content across your digital platforms. It connects your content efforts to both user needs and strategic goals, helping you move from reactive publishing to purposeful content planning and delivery.

This service offers a holistic, structured approach to your content ecosystem – so you can create with clarity.

When is it useful?

When:

  • Content is being created in silos, without a clear connection to your organisational goals
  • You’re undergoing digital change and want a more intentional approach to content
  • Content is often treated as an afterthought, rather than a strategic asset
  • You’ve adopted a new organisational strategy and need your content to support and reflect it

What do we do?

We partner with you to explore the full context of your current content landscape: how it’s created, by whom, why and how it performs. Then, we help shape a content vision that’s aligned with your organisational strategy and user expectations.

This includes:

  • Auditing the current content environment, workflows and team roles
  • Identifying strategic misalignments and operational gaps
  • Defining goals and success metrics for content
  • Mapping out the people, processes and governance needed to deliver great content sustainably
  • Running workshops to surface challenges, align stakeholders and build buy-in

Whether you’re undergoing a digital transformation, responding to a new organisational strategy or trying to break out of content silos – this service will help to set the direction.

What do you get?

  • Facilitated workshops with key teams and stakeholders
  • A strategic content framework tailored to your organisation
  • A practical, prioritised roadmap to improve content creation, delivery and governance
  • Guidance on embedding content as a strategic, cross-organisational function

Who have we done this for?

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Looking for some support with your digital content? Whether you’re looking to refine your strategy, optimise existing content or start from scratch, we’re here to help. Just get in touch and we’ll start the conversation.

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Let's chat about improving your website content

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