Is your digital content relevant, engaging and accessible? We’ll equip you with the resources to make sure you’re speaking to your audiences in the right way.
Content audit
An audit and analysis of your website content against a clear framework. This could be a full audit, a representative sample of pages or looking at a specific aspect (e.g. accessibility). It will help you to answer questions such as:
Is our content performing well?
Does our content ahere to industry best practice?
How do we know which content to keep/delete for a new website?
Whether you’re facing some of these challenges or have different issues with your content, we can guide you to the right answers and share informed recommendations.
Through our content audit we will:
Identify problems in your website content
Diagnose content gaps
Prioritise areas for focused improvement
Understand the scale of your website content
Deliverable: Report with findings and recommendations
Every word matters. As a cultural organisation that communicates with audiences via multiple different touchpoints, words are a huge part of how customers perceive you. A well articulated brand voice defines your organisation’s unique personality, to help you build closer relationships with your audiences. Our support can help you resolve the following challenges:
Our brand voice is inconsistent across our communications
Our voice isn’t authentic and or differentiated
We need to update our voice in line with a refreshed visual brand
Sound like you? Our brand voice workshops can help you make the changes you need. We’ll take you through the difference between voice and tone so you can really start to identify your points of difference. Then we will explore and define your brand voice and how it can flex across different platforms and in varying scenarios.
Deliverable: Workshops and brand voice documentation
A review of the organisation, structure and hierarchy of your website content with a recommended sitemap proposal. This service can help in the following scenarios:
Our website has grown and the content now feels disorganised
Users struggle to find information
We’ve got a new set of content relating to a new area of work and we don’t know where it should go
Our content feels structured more by internal needs than user needs
Does this sound familiar? Our IA review will help you to resolve these challenges. We will provide:
A diagnosis of the current key challenges and issues
A recommended new IA approach based on data and insights
A high-level plan that guides the creation, delivery and governance of your content.
While all of our other content services form part of content strategy work, our ‘packaged’ content strategy takes a holistic view of your content to understand the context and diagnose key challenges. We then set a strategic vision for your content and help you plan and prioritise how you’ll get there. If you are experiencing any of the following then a bespoke content strategy can help.
Our content lacks purpose and is created in silos across different teams
There a limited link between our organisational strategy, our users needs and the content we’re producing
Content is an afterthought in our organisation and we’re treated like a service team
We have a new organisational strategy and we need to renew our approach to content
If this sounds like you then a new content strategy might be the answer. We’ll help you to:
Connect business and user goals with your content creation
Plan, deliver and govern content with clarity and purpose
Get organisational buy-in for a renewed approach to content
Deliverable: Workshops and content strategy document
Audit and analysis of your SEO activity with recommendations for improvements across technical, on-page and off-page SEO tactics. We can help answer the following questions:
Are we ranking as high as possible in organic search?
What is the practice SEO guidance (e.g. keywords, page titles, headings, meta descriptions and image alt-text)?
Are the technical elements of our website optimised for SEO (e.g. site speed, site architecture, url structure, redirects)?
We’ll give you the tools you need to make sure your SEO strategy is really working for you. During the SEO audit, we evaluate how search engines perceive your website and how Organic Search users are reaching it, by:
Diagnosing issues that affect SEO across technical, on-page and off-page elements. This includes a review of:
the keywords your website currently ranks for
the search terms users use to find your site, both branded and non-branded
page speed insights
Search engine accessibility
Identifying opportunities to improve SEO
Prioritising areas for focused improvement
Deliverable: Report with findings and recommendations
Looking for some support with your digital content? Whether you’re looking to refine your strategy, optimise existing content or start from scratch, we’re here to help. Just get in touch and we’ll start the conversation.
