Analytics

When is it useful?

• You’re unsure how well your website is performing or whether it’s meeting user and business goals
• You want to understand how visitors are engaging with your content and where drop-offs happen
• You’re planning to make improvements to your site and need evidence to guide priorities
• You want to better understand which digital channels are driving the most value
• You lack a clear or consistent way to review website performance on an ongoing basis

What do we do?

We conduct a comprehensive analytics audit, reviewing the performance of your website against defined goals. We dig into data to uncover what’s working, what’s underperforming and where you can make immediate improvements. We also assess how your digital channels and content contribute to user engagement and conversion.

Our process includes:

• Reviewing your current analytics setup
• Analysing user journeys, traffic sources, engagement and conversion metrics
• Identifying content that performs well, or underdelivers
• Highlighting technical or structural issues affecting performance

Providing tools and recommendations for ongoing measurement

What do you get?

• A tailored analytics review document, clearly outlining findings and insights
• A walkthrough session with your team to explain results and answer questions
• A custom dashboard template to help you monitor website performance over time
• Practical, data-driven recommendations for optimising your website

Who have we done this for?

When is it useful?

• You need reliable data to support decisions about user journeys, content or digital marketing
• You don’t yet have GA4 set up and want to start tracking website performance
• Your current GA4 setup is limited or inaccurate
• You need to track specific user actions but don’t know how

What do we do?

We’ll work with you to set up or improve your GA4 property, ensuring it’s properly configured to measure the user interactions that matter most. This includes setting up key events, conversions and custom dimensions tailored to your goals.

Our process typically includes:

• Setting up your GA4 property (or reviewing your existing setup)
• Configuring key events and conversion tracking
• Setting up custom dimensions and user properties, if needed
• Providing documentation and guidance for your team

What do you get?

• A fully configured GA4 property aligned to your website and goals
• Custom event tracking to measure specific interactions
• Basic dashboard setup or guidance on reporting
• Documentation outlining your tracking setup for future reference
• Optional training or handover session

Who have we done this for?

When is it useful?

• You’re not sure what you should be measuring, or why
• You rarely check your analytics because the data feels overwhelming or unclear
• You’re unsure whether your digital activity is supporting your organisational goals
• You want a consistent way to track progress and performance over time
• You need reporting tools to support internal communications or stakeholder buy-in

What do we do?

We work with you to clarify what success looks like and define a tailored set of KPIs based on your objectives and audiences. Then we create practical reporting tools – either templates for your team or reports delivered by us – so you can monitor the right data consistently.

Our approach typically includes:

• A discovery session to understand your goals and audience behaviours
• Mapping objectives to specific, trackable KPIs
• Identifying the most relevant metrics across content, engagement, acquisition and conversion
• Building reporting formats that suit your needs – whether self-serve or fully managed

What do you get?

• A defined set of KPIs aligned with your organisational and digital objectives
• Either:
  • A custom dashboard template you can use and update in-house
  • Or a regular analytics report (monthly or bimonthly) produced by Substrakt, with clear insights and recommendations (additional ongoing cost)
• Guidance on interpreting your data and making it actionable
• Clarity around what to track, why it matters and how to use it

Who have we done this for?

When is it useful?

• You have GA4 set up, but aren’t sure how to interpret the data or use it effectively
• You want to track specific user interactions but don’t know how to do it in GA4 or GTM
• You’re unsure how GA4 and GTM integrate – or whether they’re working together correctly
• You want to build internal capability so your team can manage analytics more confidently
• You need a quick, hands-on learning session with tailored guidance

What do we do?

We deliver a practical training session (remote and recorded) that walks you through your specific GA4 and GTM setup. We’ll explain how the tools work, troubleshoot any issues and show you how to manage and monitor events, conversions and more.

Our session typically covers:

• A walkthrough of your GA4 property and GTM container
• How to track specific user interactions using tags, triggers and events
• Troubleshooting common issues and misconfigurations
• Best practices for using GA4 and GTM together
• Q&A tailored to your team’s needs

What do you get?

• A live, interactive support session (length tailored to your needs)
• A recording of the session for future reference
• A clearer understanding of how to manage GA4 and GTM in-house
• Troubleshooting advice and recommended next steps specific to your setup
• Optional follow-up support if needed (at additional cost)

Who have we done this for?