Analytics

Website performance review

Your website should be continuously monitored and reviewed, to ensure it is performing effectively. We can help you answer questions such as:

• How is our website performing against our key goals?
• How are visitors using our website? What content are they engaging with? What makes them more likely to convert? Which of our digital marketing channels is most effective?

Through an analytics audit you can begin to understand what’s working, what’s not working and where you can make quick and easy improvements.

Google Analytics 4 configuration

If you don’t have analytics set up on your website then we can do that for you. We’ll get your Google Analytics 4 property set up and running quickly, so you can start analysing user behaviours against your website performance.

Analytics reporting and KPI setting

• Do you regularly look at your analytics?
• Are you clear on what you should be monitoring and measuring?
• Do you know what to do with your data?
• Do you have a clear sense of the KPI’s you should be tracking against?

Reporting on your data and setting smart targets can really help to improve user experience while increasing your conversion rates. Learn how to translate objectives into metrics.

GA4 support (incl. Google Tag Manager)

• Do you have GA4 set up but are unsure how to use it?
• Do you need guidance on getting GA4 and GTM talking to one another?

This will be delivered through an x hour training session that will be recorded and sent to you.