Substrakt recertifies as a B Corp™
Celebrating B Corp month - we're excited to continue building a business that cares for our team, our community and the planet.
We’re really pleased to share that Substrakt has successfully recertified as a Certified B Corporation™, reaffirming our commitment to building a business that balances purpose with performance.
B Corp certification is awarded by B Lab™ to companies that meet high standards of social and environmental performance, transparency and accountability.
March also marks B Corp Month, a global moment when businesses across the community celebrate what being part of the movement means to them. It felt like the perfect time to reflect on why B Corp continues to matter to us, and how we’re continuing to build on it.
“When we first became a B Corp, it was because the framework reflected the kind of company we wanted to build. Recertifying is a good moment to pause and look at how we’re doing – not just as a business, but as an employer, a partner to our clients and part of a wider community. It keeps us asking the right questions about how we work and the impact we have.” – Andy Hartwell, CEO and Founder at Substrakt
Why B Corp matters to us
B Corp gives us a structured way to think about how we operate, the impact we have and where we can keep improving – from supporting our team, to serving clients responsibly and being mindful of our environmental and social impact.
It encourages us to step back and ask important questions:
- Are we supporting our team well?
- Are we contributing positively to our community?
- Are we being thoughtful about the environmental impact of what we build?
The framework helps us measure, stay accountable and continuously improve – it’s less about the badge and more about the conversations, actions and progress it encourages.
What’s changed over the past year
Over the past 12 months, we’ve taken a number of tangible steps to live our B Corp values across both operations and our client work.
Operations & Culture
- Switched to a B Corp-certified insurance provider (Sustain Insurance Brokers)
- Committed to purchase all hardware as refurbished where possible, from Apple, Back Market, and others
- Purchase books from B Corp brands, such as World of Books or Folde in Dorset
- Shared internally Ecosia, the green search engine, to encourage sustainable browsing
- Pledged to use Honest Mobile once our current business mobile contract expires
- Committed to purchase client gifts from B Corp brands wherever possible
- Exploring offering a new employee benefit for EV vehicles via salary sacrifice
Work & Digital Sustainability
- Worked with Gael Duez, a digital sustainability expert, to map next steps for reducing both our own digital carbon emissions and those of the websites we build
- Attended the Green Web Foundation’s “Estimating Digital Carbon Emissions” workshop to understand best practices
- Worked with Root & Branch to run an initial pilot, tracking two client websites through their carbon emissions tool, Cardamon, providing actionable recommendations to reduce emissions. We plan to roll this out more widely to all clients.
From everyday choices to bigger initiatives, these are the ways we’re bringing our values to life.
Continuing the journey
Digital products might feel intangible, but they still consume energy and resources. That’s why we’re focused on building more sustainable websites – efficient, lightweight and hosted on environmentally responsible infrastructure.
We’re proud to remain part of the B Corp community, and we’ll continue using the framework to guide how we run Substrakt, support our team and think about the wider impact of our work – for people, communities and the planet.
Part of a global movement working to benefit people and the planet.
