Five years of Viadukt

Celebrating with our community

Can you believe it? Viadukt is five years old! Since our first clients (Malmö Opera and Malmö Live) came on board, Viadukt has grown into a platform trusted by performing arts organisations around the world, helping them deliver accessible and user-friendly online ticket buying experiences.

Over the past five years, we’re proud to say that Viadukt has become more than just a ticketing solution. It’s a tool that drives audience engagement, operational efficiency and importantly – increased revenue for our clients. Users can easily browse and select tickets, manage accessibility preferences and engage with organisations in ways that are tailored to their individual needs.

And this is just the beginning. With plenty on the roadmap, Viadukt will keep evolving to make online ticketing even better. What better time to celebrate than with the clients who have made this journey possible?

Hear it from our clients

Thea Mather, Sales Manager at Malmö Opera

“Congratulations Viadukt and congratulations to us! Thanks to all the opportunities we have together with Substrakt and Viadukt, to develop our purchasing flow tailored to the needs of our customers, we can deliver sales, accessibility, and service in a highly satisfactory way. We are more than happy to be working together!”

Bryce Alexander, CEO and Executive Artistic Director of The Naples Players

“The Naples Players is among the most active theatres in the United States. Viadukt has quickly become an essential part of how we deliver on our mission to ‘build community through exceptional access to the power of theatre.’ The platform has made it dramatically easier for patrons to engage with us on their own terms – from seamless online season ticket purchases to managing accessibility preferences – all in ONE online account. Operationally, it has streamlined our processes, reduced friction for our staff and expanded access in a way that feels personal and thoughtful. Not only have Andy, Will and their team made the implementation of Viadukt easy, they did it on-time and with common sense; we have never implemented a system in any department as smoothly.”

Maria Girke Magnusson, Head of Sales and CRM at Malmö Live:

“We are grateful for all years of a great partnership, which has resulted in a smooth online booking process that enables our customers to purchase tickets and manage their bookings in a simple and straightforward way – something our customers rate highly in our surveys.”

A note from us

Andy & Will, Substrakt:

“Viadukt has always been about working closely with our clients to make ticketing better for their audiences. Over the past five years, that collaboration has shaped everything – from accessibility features to the smallest details of the purchase journey. We’re excited about what’s ahead and grateful to the organisations who’ve been part of the journey so far.”

As Bryce from Naples Players put it:
“Andy – you and Will are a fantastic team. If we could clone you and hire you to run all of our departments, we absolutely would (even including the moral implications).”

Looking ahead

As Viadukt grows, our mission stays the same: make online ticketing simple, accessible and enjoyable for everyone. Big thanks to our clients, our partners and our amazing Substrakt team for five years of collaboration, innovation and fun.

Here’s to the next!