Quick Donate Tool

A simple, intuitive, 1-step donation tool to help support your campaign messaging and digital initiatives during the current crisis.

View demo

Cultural charities and non-profits are seeing a potentially devastating loss of admissions and ticket sales revenue alongside reduced donations.

To help meet this challenge we have developed a simple, intuitive, 1-step donation tool to help support your campaign messaging and digital initiatives during the current crisis.

If you’d like to get more details just drop us an email: team@substrakt.com.

 

 

Key features

  • 1-step donations
  • SmartLinks
  • Mobile-first design
  • Rapid implementation (up and running in less than 1 day)
  • System-agnostic

How do I get started?

Just drop us an email: team@substrakt.com and we can get the ball rolling. In order for us to be able to implement the solution for you we need you to do a few things:

  • Set up a sub-domain e.g. donate.mysite.com
  • Set up a Stripe account (and grant us access)
  • Set up an AWS account (and grant us access), if you are already a Substrakt client you will not need to do this.
  • Grant access to your Google Analytics account, if you are already a Substrakt client you will not need to do this.

What does it cost?

You pay a 1-off implementation fee to Substrakt (£500-800 +vat) and Stripe charge a transaction fee to process each donation (a lower rate is available to charities). That’s it.

Can I see a demo?

Of course: https://giftdonate.zy2kkh7.co.uk/.

Can we apply our own branding?

The background image, colours and text of the tool interface is entirely customisable – we will set these up as you wish during the implementation.

The confirmation/receipt email content comes from Stripe and in that you can change the colours and insert your logo. See an example.

Frequently Asked Questions

How long will it take to create a new account?

Stripe and AWS accounts can be set up in a matter of minutes.

What rates do Stripe charge?

Stripe has a pre-approved charity rate – drop us a note for full details: team@substrakt.com.

What about getting finance approval for a new payment gateway (Stripe)?

Stripe is a complete payment solution, so doesn’t need to integrate with an existing merchant account, or get approval from your acquiring bank. You just need to supply the account number and sort code for the relevant business account you want the money to be paid into, and you’ll receive the payments in a similar way to if you were receiving invoice payments over BACS. More details: Merchant accounts, gateways, and Stripe

Why is there a price range for implementation?

If there are complexities around your Analytics, DNS or branding requirements then it will take us longer to implement this for you, however we expect the vast majority of organisations to pay the lower fee.

How do confirmation emails work?

Stripe can be configured to send a receipt via email once a donation has been made. These can be customised so that you can apply your branding. Further details.

How do I report on the transactions?

Stripe has a number of reports offered out-of-the-box.

How do I get this information into my CRM?

It is easy to export structured data from Stripe. For Spektrix- and Tessitura- using organisations we have created a tool to reformat the data that comes out of Stripe so that it can be easily uploaded into your CRM system.

For other system providers please contact your CRM supplier directly to discuss this, we’re happy to help if we can.

We will develop API integrations so that data automatically feeds back into your CRM but that functionality is not available yet.

What about Gift Aid? (UK organisations only)

The focus of this tool is to reduce barriers to donating. Keeping any steps before completing the transaction to the essential details. However, by asking for Gift Aid – the value of your donations can be increased by 25%.

We ask donors to opt into Gift Aid after their donation is complete and collect address details post-transaction.

You can then manage this via your CRM. Spektrix-users can utilise that system’s Gift Aid functionality once the Stripe data has been imported, Tessitura licensees can use the Gift Aid Claims utilities (login required).

What about GDPR? (UK/EU organisations only)

When you sign up with Stripe you will enter a data processing agreement with Stripe. You can find further details about Stripe’s data processing, its sub-processors and policy on their website

What about Google Analytics?

We can deploy your Google Analytics setup on the tool via a Google Tag Manager container. The tool will then pass transaction data to Google Analytics in the standard e-commerce structure – basic configuration of this setup is included as part of the implementation fee.

In the transactionProducts array data will be included as follows:

  • name: Quick Donate
  • SKU: {{fund id – specified by you}}
  • category: Donation
  • price: {{user input}}
  • quantity: 1

What about other languages?

We can customise all the text fields within the app to be displayed in as many other languages as you need. Just supply us the translated versions.

You can see a demo of the tool in Swedish here https://donate.zy2kkh7.co.uk/?lang=se

How will I process refunds?

If donors change their mind and request a refund, this can be processed through the Stripe admin panel. Details on processing refunds can be found on their website.

What are SmartLinks?

This tool has been created to help make it much easier for people to donate to your organisation.

SmartLinks allow you to specify a donation amount in a url so that the user does not need to manually enter that e.g. donate.mysite.com?donateAmount=10 would automatically populate the ‘Donation amount’ field with £10. You can see this in action here: https://giftdonate.zy2kkh7.co.uk/?donateAmount=10

What about asking for additional data and marketing opt-ins?

This tool has been rapidly developed to help make it much easier for people to quickly donate to your organisation. In order to achieve this it asks the user for the bare minimum amount of information.

If you wish to gather further data you can do that with follow-up emails once the donation has been made.