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Vacancy: Digital Insights Analyst


Salary: £40,000-£45,000 + benefits

Location: Remote (UK-based. The role-holder needs to be based, and have the right to work, in the UK and spend one day per month in our Birmingham office.)

Working hours: Monday to Friday, (we’re happy to discuss flexible working hours, the majority of our clients have office hours of 10-6 so there will need to be some overlap with this)

We have written this guide about what to expect if you’re thinking about applying for a job at Substrakt.


We are looking for a friendly, curious, and analytical individual to join the team as a Digital Insights Analyst. This role acts as a vital link between the organisations we work with, their users, and our delivery team.

You will be involved in a variety of work across the whole agency, from large web projects through to consulting, business development, and product-focused initiatives.

As part of our consulting team you will report into our Head of Strategy & Consulting and will be responsible for ensuring that we have a deep, practical understanding of the organisations and users (audiences, visitors, and customers) we are working with.

You will also be responsible for ensuring that we are measuring and analysing the effectiveness of the work we deliver for our clients in order to improve the performance of their digital products and services.

This role would suit someone with some experience as a web/digital analyst or in a similar role, ideally with experience working in an agency environment, or across multiple, simultaneous projects.

Key responsibilities:

Setting up all Google Analytics accounts and measuring user engagement on client websites through tools such Google Tag Manager, Hotjar, Microsoft Clarity and Heap.

Working closely with the Head of Strategy & Consulting to undertake bespoke consultancy projects, gathering actionable insights about our clients and their users. This would include activities such as data and situational analysis, desk research, interviews, and workshops.

Collaborating with our Solutions Analysts to turn analytics findings into defined, deliverable solutions for our clients.

Tracking and reporting on the effectiveness of Substrakt’s suite of digital products and marketing activity.


The role-holder needs to be based, and have the right to work, in the UK and spend one day per month in our Birmingham office. Knowledge, experience and skills that make you great for this role are:

  • Experience with analytics tools including Google Analytics (Universal and GA4), Hotjar, Microsoft Clarity and Heap.
  • Experience with business intelligence and data visualisation tools such as Microsoft Power BI, Google Data Studio and/or Tableau.
  • Knowledge of SEO strategy and best practice.
  • Experience working with qualitative and quantitative data to generate and communicate insights, and recommend actions.
  • Some experience of working in an agency or similar environment where context-switching is a regular occurrence.
  • Experience working with multi-disciplinary teams.
  • Experience of presenting to/communicating with stakeholders with a broad mix of digital and technical understanding.
  • Comfortable working directly with clients to understand their objectives and align these to actionable insights.


  • Have an analytical mind who enjoys building a deep understanding of the problems we are trying to solve.
  • Are a great communicator who enjoys distilling complex ideas in clear, understandable terms.
  • Have an interest in the business of arts and culture.
  • Are curious and interested in new ideas and approaches.
  • Are pragmatic and outcome oriented.

Why Join Substrakt?

At Substrakt we believe that arts and culture enriches lives and brings society together. We want to ensure that amazing cultural experiences can be enjoyed as widely as possible by harnessing the power of digital technology.

Substrakt creates digital solutions for cultural organisations. The types of organisations we work with include theatres, performing arts centres, music venues, museums, galleries, and performance groups in Europe and North America.

We work with some of the most exciting and interesting cultural organisations in the world including the National Theatre, Shakespeare’s Globe, Santa Fe Opera, Royal Court Theatre, American Repertory Theater, Bridge Theatre, Malmö Live and Malmö Opera amongst many others. Read more about the work we do, and the people we work with.

We also provide consultancy services and training on analytics, digital strategy, ticketing, project management and digital community events.

By supporting organisations with their digital needs, we enable them to reach new and wider audiences so that arts and culture can be accessed and enjoyed by everyone.

Life at Substrakt

At Substrakt we believe that work should be an enjoyable part of life and we put effort and resources into making this a reality for our team. We have a friendly and supportive culture that enables our team to do their best work and develop their skills, we value curiosity, compassion and respect. We are selective about the clients we work with, so that we build rewarding relationships and work on exciting projects. When we say that we work with people we like, on projects we love we really mean it.

We invest in our employees and provide opportunities for them to grow. This includes formal training, going to industry conferences, and regular informal knowledge-sharing sessions such as our weekly demo and drink, and monthly Substrakt Sessions.

We have a great set of benefits as standard:

  • Fully flexible working patterns, agreed in advance and available from day 1, including part-time hours, condensed hours, flexible start and end times and 100% remote working. We’ll discuss this with you upfront, so you can feel comfortable knowing a role at Substrakt will give you the work life balance you want.
  • 25 days annual leave (plus public holidays) and no fixed holiday dates, so you can use your leave when it suits you. Plus, your holiday will increase by a day for every two years you are part of the team.
  • Enhanced maternity, paternity and adoption leave policies.
  • Free NHS cashback health plan – enabling employees to claim cashback on health costs such as dental treatment, scans, prescriptions and much more. Access to an employee assistance helpline, counselling, and accident cover is also included. The plan is also available for our employee’s partners and children.
  • Annual profit share scheme.
  • Annual allowance of £500 to spend on books, courses, conferences and training – anything that helps you build skills to thrive in your role – and 6 days off per year for you to focus exclusively on your professional development.
  • Monthly health and wellbeing allowance of £50 to spend on anything that helps you feel your healthiest and best self. This includes anything from hobbies, to the gym, to childcare, talking therapy, a donation to a cause you care about, entertainment, or a nice meal out!
  • Free weekly yoga classes
  • Free weekly Distrakt sessions where we play games, do quizzes and other things to unwind
  • Regularly bringing the team together for outings to theatres, galleries, historic sites and cultural events through our network of client partners.
  • Quarterly team lunches and a varied selection of optional, relaxed social events.

To apply…

Please contact with details of your experience and an outline of why you think you would be a good fit for this role.

Please include a link to some code that you’re proud of. You can send us a link for a public repo, or contact us and we can organise looking at a private repo. We promise we won’t share.

We have written this guide about what to expect if you’re thinking about applying for a job at Substrakt.

Substrakt is an equal opportunities employer and we welcome applications from all suitably qualified people regardless of their ethnicity, gender, disability, religion, sexual orientation or age, read more about our Equity, Diversity and Inclusion vision.