Pointe Blank – Hobson’s Choice

Author: Andy Hartwell

Last year a convo over a cuppa led to the exciting collaboration between myself and Birmingham Royal Ballet. Pointe Blank was born in May last year with a collection of works based on BRB’s production of Coppelia, inviting 27 artists and designers to produce a piece of artwork to be exhibited.

With the success of the project I was pretty chuffed when Rob (my partner in crime at BRB) approached me back in December, inviting me to work on another Pointe Blank project with thorough support from all the company. It gave us an opportunity to really think about what the collaboration was about and what we were trying to do. The majority of the contributors had never been to the ballet before (me included) so we were really keen to tap into a new audience, the brief encouraging the designers to see the productions as a story, rather than a ballet. We felt that opportunities to collaborate were few and far between in Birmingham and with the use of a certain 140 character social media network we didn’t have to search too far for talent!

This years production is Hobson’s Choice. We were keen to keep the brief as unprescriptive as possible, allowing participants to be as creative as wanted to be. We filled the 27 spaces within a few hours with designers from Birmingham, London and Berlin!

We launched the collection on Monday 20th February at Birmingham Royal Ballet studios and it’ll be exhibiting at 6/8 Kafe on Temple Row from 5th March. There’s talks of a collaborative event with FAKE too, watch this space…

Thanks to Katy Smith for the photos.