MA Media Enterprise

Author: Andy Hartwell

I handed in the final part of my Masters at the end of May, completing the 18-month part time course. I found out a couple of weeks ago that I passed the course with a commendation, sweet! The course, directed by Annette Naudin and written by Sara Harris, was devised to help new businesses, like ours, grow and develop. The structure was ideal for me, and the programme included fantastic lectures from visiting lecturers and subject specific speakers from industry.

I started the MA around the same time Substrakt got going, this was in the hope that I would get a boost up what was to be a steep learning curve. The course definitely did this, and I highly recommend it to anyone starting out in a media based business, and indeed anyone working in the industry looking to develop their knowledge base.

Below is the testimonial I wrote for the course.

“The MA Media Enterprise really stood out to me, it included several extremely relevant modules that tied in with my business and forced me to cover important issues. I was able to use Substrakt as a case study for many of the module assignments, this proved to be an invaluable asset, allowing me to use the course’s flexibility to ensure Substrakt gained the most relevant business development. My final project was based on e marketing and involved the exploration and analysis of techniques that could be used to help effectively promote my own and clients’ businesses online.“

More information on the course at