Creating Impakt

Author: Ash Mann

We’re excited to be launching a new sister company. Impakt is a consultancy focused on services in brand and strategy, for arts and entertainment clients in Europe and North America.

Impakt will be led by Rob Macpherson, who recently announced his departure from Birmingham Hippodrome where he has been Director of Marketing & Development for over 15 years. I will be Strategy Director, expanding on much of what I currently do at Substrakt, and Andy (Substrakt’s Managing Director) will be Commercial Director. Andy and I will continue to run Substrakt alongside our involvement in Impakt.

Impakt (Creating Impakt Ltd to give the newcomer its full name – see how it inherited its sister’s ‘k’…sweet) is born out of our observation that there seems to be a growing and unmet need in the cultural sector for insightful and informed practical and strategic advice.

The sheer volume and breadth of things that arts professionals are expected to be expert in seems to be ever-growing and all too often people don’t have the time or capacity to gain the perspective, or the experience, to understand how best to tackle a problem.

At the Hippodrome, one of the UK’s largest presenting venues with a regular annual attendance of over 500,000 ticket buyers, Rob was responsible for £25 million+ in revenue, alongside comms and fundraising. His previous roles at Warwick Arts Centre, CBSO and LPO, allied with our 13 years on cultural digital projects feels like a valuable mix of ‘lived experience’ alongside a perspective that has successfully delivered 100s of client projects.

We know the challenges you face, and we have helped solve them in various shapes and sizes over the past decade or more. We are now making that hard-won knowledge available in whatever form works for you through Impakt. Depending on your needs that might be a regular sounding board, a project partner for short- or medium-term, practical support for a specific task, or something entirely left-field. None of this has to end with a digital solution, but if it does we can help with that too.

Want to find out more, or talk to us about a project? Get in touch:

We are also on Twitter @creatingimpakt, and we’ll be publishing on Medium.