Claridge’s rebrand – Construct

Author: Andy Hartwell

Claridge’s rebrandConstruct.

London design studio Construct has rebranded London hotel Claridge’s. The logo crest has been redrawn and uses a refined weight of typeface SangBleu. As well as introducing a sophisticated colour palette of jade, gold, white and black, bold architecturally inspired chevron patterns appear on the inside of bags, envelopes and on various objects, publications and goodies guests at the hotel are lilkely to encounter.