Berg – Alpha London

Author: Lee Aplin

I came across this lovely identity last week so thought i’d share it with y’all.

Edinburgh based Berg have an impressive portfolio of works, in particular this identity for Alpha: “By using imagery of the North Alaskan timber wolf we evoke a sense of danger and raw power. This combined with a strong colour palette of reds and black with minimalist typographic treatments results in a confident, sophisticated and provocative brand identity.”