AMA Conference 2017: Investing for digital success

Author: Ash Mann

We’re sponsoring this year’s Arts Marketing Association Conference. The theme is ‘The Value of Everything’ which is examining the following issue: “As professionals trying to find the best way to build relationships with audiences we have unlimited access to ideas about how we can improve our practice. How do we decide what is of value?”

As part of the conference I will be delivering a session: Investing for digital success. This session will explore how arts organisations can build successful, sustainable relationships with digital agencies. It will also discuss how to identify your digital problem areas.

I’ll be joined by Aoife Breen, English National Opera’s Digital Engagement Manager, and we will outline how ENO have successfully invested in digital against a backdrop of significant funding cuts.

All too often we welcome new clients whose previous relationships with digital agencies have collapsed into utter dysfunction, which isn’t particularly fun for anyone.

Alongside this I frequently have conversations with people who are simply overwhelmed by all of the potential digital things on offer (one of the reasons we started Digital Works), how can you identify which is worth your (limited) time and money, and how do you work out what success looks like?

I’m hoping this session will go some way to explaining how we build relationships with our clients, what goes into a successful agency/client relationship and Aoife will outline how ENO have extracted maximum value from their recent investment in digital despite significant cuts in Arts Council funding.

Our session will take place on Thursday 27th July, at 13:45 (exact time TBC).

The AMA Conference takes place from 25-27th July at the Waterfront in Belfast – places are still available here.

I’ll publish a write up after the session similar to the one following my talk at the Ticketing Professionals Conference earlier this year, which you can read here.